It's twenty years into mass adoption of the consumer Internet. As a technology writer we admire said: it's time to invent a new future.

Sight Machine is vision for the Industrial Internet. We're using Internet technologies to make manufacturing better.

It's work that requires unique technology and culture to match. At Sight Machine we're building a company where the products we create and the way we work are part of the new future. If we do it right, we'll do it with level-headed ferocity and authenticity.

Management Team

Jon Sobel

CEO & Co-Founder

Jon has deep experience with the adoption of new technologies and has served on the management teams of several companies in pioneering industries, including Tesla Motors, SourceForge, and in its early years, Yahoo! Jon holds an A.B. from Princeton, a J.D. from the University of Michigan, and an MBA from Wharton.

Nathan Oostendorp

Chief Product Architect & Co-Founder

Nathan co-founded, worked 9 years as an architect for, and has developed several other successful online communities. Nate also has worked in industrial controls. He holds an MS in Information Science from the University of Michigan and a BS in Computer Science from Hope College.

Adam Taisch

VP, Customer Development

Adam has led business development, product development and sales in innovative industries for 15 years. An early employee at Yahoo, and a proud son of the Midwest, Adam excels at ensuring new technologies serve client needs.

Sharat Israni, PhD

VP, Engineering

Sharat has a deep interest in the use of Data and open source technology in emerging sectors. He led the "Big Data" groups of Yahoo and Intuit over 13 years, as they developed from early forms to key company assets. He has been the CTO of UOL Media group and led the Digital Media Servers group for SIlicon Graphics, after earlier roles at Metaphor/IBM and Hewlett-Packard. Sharat has a doctorate in IE and CS from Wisconsin (CAD/CAM focus), and a Bachelor's from IIT, Kanpur.

Kurt DeMaagd, PhD

VP, Operations & Co-Founder

Kurt co-founded Slashdot and has served as a professor at Michigan State in information management, economics, and policy. Kurt is an accomplished analytics programmer.


Anthony Oliver

Lead Applications Engineer & Co-Founder

Anthony is a machine vision veteran with over 9 years of field experience. He has presented frequently on the use of open source software in manufacturing. He holds a BS in Software Engineering from Michigan Technological University.

Bonnie Soohoo

Product Manager

Bonnie has experience defining and developing new product opportunities and offerings at Chevron and Nestle USA. She has 10 years of enterprise IT experience and enjoys building new applications that improve the performance of businesses.

Brooks Ryba


Brooks has worked for 4 years as a software engineer with a focus in web application development and a passion for developing reusable web architecture. His interests include graphic design and electrical engineering.

Clint DeBerry

Customer Development Specialist

Clint has worked at many tech companies offering ERP, CRM, Accounting, Estimating, Real-time data warehousing, logistics and more. He's dedicated to understanding customer needs, providing a high level of responsiveness, and helping ensure their successful use of technology.

Guruditta Golani

Principal Engineer, Platform

Guru has 15 years of experience working on Internet and Big data technologies. He holds a MS in CS from University of Florida. His interests are in distributed real-time systems and big data products.

Jackie Scherer

Lead Interaction Designer

Jackie has experience designing technology products in both the enterprise and consumer spaces, most recently as a Sr. Interaction Designer at Eventbrite. Her passions include information visualization and increasing business productivity with technology.

John Sun

Senior Software Engineer

John has worked as a software engineer for over 15 years in companies such as Netscape, Sun, AOL, and AngiesList and several startups. He has worked on enterprise, web, and mobile companies in the past.

Kyle Lawson

Director of Customer Development and Design

Kyle has worked in many design disciplines, from graphic design and marketing to machining and fabricating industrial fixtures. He is passionate about creative problem solving and design in all forms.

Matthew Aho


Matt is an experienced web developer with roots in realtime application development. He has an extensive history working with integrating 3rd party applications.

Matt Nuzzaco

Senior QA Engineer

Matt has an established track record of working on cutting edge software products as a Quality/Automation engineer. Matt holds a BS in Information Technology/New Media from Rochester Institute of Technology and is fascinated with machine vision and photography.

Nathan Hruby

Lead DevOps Engineer

Nathan specializes in building highly available systems though configuration management and automation. He has 10 years of professional System Administration and Web Operations experience in multiple industries. Nathan holds a B.A. in Theatre Technology from The University of Georgia.

Patrick McEnaney

Application Engineer

Patrick has 15 years of experience in marine, energy, and geospatial tech. An engineer with competencies in sensors, software, and integration; Patrick is a strong proponent of enabling technologies. He holds a B.S. in Geological Engineering from Michigan Tech, and a M.Eng. in Remote Sensing and GIS from The University of Michigan.

Ryan Smith, PhD

Lead Vision Application Developer

Ryan has a background in medical imaging devices. His prior work includes robotic biotech inspection systems and real-time surgical navigation software. Ryan received a BS in Physics/CS from Illinois Wesleyan University and a PhD in Biomedical Engineering from Washington University in Saint Louis.


Sight Machine's advisors are accomplished leaders in marketing, technology, customer service, lean manufacturing and industry. With a wealth of expertise and wisdom, our advisors are focused on both innovation and stone-cold execution.

Len Lodish

Len is the Samuel R. Harrell Professor in the Marketing Department of Wharton and an author of Marketing That Works. Len's teaching and advising focuses on entrepreneurial marketing. Len has served as a Corporate Director of public company: J&J Snack Foods, Inc since 1992, on the Board of Directors or Advisory Boards of private companies such as, DVtel, (now Quidsi),, Notehall Inc (now a subsidiary of Chegg, Inc.)., Oxicool, Inc., and Powergetics,Inc., and as an advisor to First Round Capital, Vintage Venture Funds, Mentor Tech Funds, and the Jerusalem Global Venture Funds. Len has consulted with many major firms world wide, including Procter and Gamble, Anheuser Busch, Syntex Laboratories, Merck and Company, McNeil Consumer Products Company, the Campbells Soup Company, Bentley Systems, Inc., Merrill Lynch, the Coca-Cola Company, and Walsh/PMSI.

Tom Root

Tom Root grew up near Youngstown, OH with a passion for business and entrepreneurship. With deep and early experience in web development, IT, and the use of Internet technology by traditional industry just as mass adoption of the Web was beginning, Tom subsequently joined Zingerman's in 1999, where among other responsibilities he served as Zingerman's first CIO, led the early development of Zingerman's acclaimed mail order business, and is a Zingerman's Managing Partner. Tom has pioneered the use of lean manufacturing principles within Zingerman's, is a devoted innovator and leader of Zingerman's efforts around world-class customer experience, and has introduced and led open book financial management within Zingerman's.

Mike Donoughe

Mike is a seasoned, entrepreneurial executive with more than 30 years of senior leadership experience in industry at U.S. Steel, Chrysler, Mercedes-Benz Car Group, Tesla Motors, SinoEV Technologies and Bright Automotive. Mike has served as COO at Bright Automotive, CEO of SinoEV, and EVP at Tesla Motors. At Chrysler, Donoughe served as vice president of multiple product teams, leading them in the creation of numerous vehicles including the 2004 Chrysler Pacifica, the 2005 Dodge and Chrysler minivans, the 2007 Jeep® Wrangler, and the 2009 Dodge Ram with industry-first rear suspension and Ram Box ™ storage systems. Additionally, he chaired a CEO-sponsored People Development Advisory Group which was focused on talent elevation through acquisition, retention and development. While at Mercedes from 1999 to 2002, Donoughe served as chief engineer for the Mercedes-Benz R-Class. In addition to his professional activities, Donoughe is co-founder and chairman of the Cornerstone Youth Development Fund, a non-profit organization focused on advancing the education of youth in Detroit, Michigan and Uganda.

Matthew McNeely

Matthew is the Director of Engineering for InMobi, a global mobile ad network. A twenty-five year veteran of the software industry, he possesses a strong entrepreneurial background and has experience with fundraising and both positioning and evaluating technologies and teams for acquisition. Prior to his current post, Matthew was the VP of Engineering for Sprout–which was acquired by InMobi in 2011. A product of the Midwest, Matthew has fond memories of visiting the GM plant in Marion, Indiana where his father once worked.


Sight Machine's venture investors are rigorous, dimensional people: clear-eyed builders of companies and deeply committed to Sight Machine's mission. We are fortunate indeed to work with them.

IA Ventures

IA Ventures is an early-stage venture capital firm that invests in companies creating competitive advantage through data. They believe that using data as a core asset will drive innovation in everything from storage and processing infrastructure to analytics to data-driven products and services. With that in mind, they focus on businesses that use cutting-edge technology to manage and extract value from today's massive, occasionally unstructured, often real-time datasets.

O'Reilly AlphaTech Ventures

O’Reilly AlphaTech Ventures (OATV) is in the business of funding disruptors, innovators, and hackers of the status quo. Along with their partner, O’Reilly Media, they invest in the “alpha geeks” who explore technology for the fun of it. These relationships drive their investment themes at OATV, spanning data, Makers, the new networks of things, quantified self and the industrial internet. They are both excited and privileged to help entrepreneurs take the world from where it is today to where it should be tomorrow.

News & Press

April 2014
The Industrial Internet of Things (IIoT) is the next wave of innovation impacting the way the world connects and optimizes machines. The IIoT, through the use of sensors, advanced analytics and intelligent decisioning, will profoundly transform the way field assets connect and communicate with the enterprise.
McRock Capital
January 2014
Quality Digest Live
June 2013
Bloomberg TV
June 2013
Sight Machine has assembled a team that can reach out to both venture capitalists and factory foremen in an effort to bridge the gap between the Internet and the assembly line.
February 2013
A software startup builds itself to work with Michigan's manufacturers
O'Reilly Radar
September 2012
Tucked away in a makerspace inside a corporate office park, we found a company trying to bring the Internet age to manufacturing with machine vision. This is where augmented reality gets serious.
The Atlantic

What We're Reading

March 2014
Quentin Hardy
The New York Times
March 2014
Katy George, Sree Ramaswamy, and Lou Rassey
McKinsey & Company
February 2014
The Economist
January 2014
Adam Davidson
The New York Times
October 2013
Michael Endler
Information Week
October 2013
Quentin Hardy
The New York Times
September 2013
Travis Korte
Center For Data Innovation
September 2013
Stephanie Clifford and Steven Greenhouse
The New York Times
April 2013
Quentin Hardy
The New York Times
March 2013
Jonathan Bruner
December 2012
Charles Fishman
The Atlantic
December 2012
James Fallows
The Atlantic
December 2012
Annie Lowrey
The New York Times
November 2012
Tim O'Reilly
General Electric Minds + Machines event
November 2012
Steve Lohr
The New York Times
November 2012
Jessica Leber
MIT Technology Review
October 2012
Michael Porter and Jan Rivkin
October 2012
Katie Thomas
The New York Times
April 2012
The Economist
December 2011
Steve Lohr
The New York Times
July 2011
Vaclav Smil
Breakthrough Journal